Howie Shapes is an emerging underground surfboard manufacturing company focused on custom built product.
Brand Yeah was approached by Luke 'Howie' Howarth to take the business from it's long term roots as a small-scale setup with no online presence and reposition them as a truly customised and highly revered brand.
Faced with stiff competition, the challenge was to create and strategise a way in which Howie Shapes could demand attention, on a limited budget, whilst abiding by a core vision and remaining aligned with their anti-establishment roots.
The total rebrand effort consisted of rigorous workshopping, countless hours of focus group testing and fine tuning. The results have proven extremely valuable, the brand is experiencing untold growth and converting opinion in a notoriously difficult landscape.
