Ocean Guardian is more than a singular product company, they have many consumer level and enterprise aimed products. Using electro-impulse technology, these products vary in application, size and capability, but are all designed with one aim in common, to protect it's user when entering the ocean.
Brand…Yeah was approached to create an identity system for this client based around a global name change. We were quickly able to identify that the company had been experiencing a down-turn in sales due to their issues of negative consumer reaction surrounding it's former name (Shark Shield) – how stigmatised the word 'Shark' had become and it's ability to conjure up public fear and emotions of negativity.
Given the task, Brand…Yeah set out to reposition the brand and it's products in a new, protective light.
We delivered a complete brand identity suite which made immediate positive impact to sales and resolved consumer trust.
